JohnstonWells PR

JohnstonWells Public Relations
Gwinavere Johnston, APR, Fellow, CEO


JohnstonWells counsels clients to deepen their involvement in the community, not only because it's the right thing to do, but also as a strategy to reach people who matter the most to them. Meaningful community involvement allows companies to enlist partners as advocates, open communication channels, and stay abreast of the trends and issues that impact their business.

We practice what we preach-90 percent of the firm's staff is involved with 70 boards or committees of nonprofit and community-based organizations throughout the West. We believe in what we do, and we leverage our community network to pursue tactics for our clients' community outreach. A few of these organizations include the Downtown Denver Partnership Leadership Program, Juvenile Diabetes Research Foundation, Friends of Manual and Denver Urban Gardens.

Additionally, JohnstonWells developed Cocktail Talk, an award-winning signature program designed to help members of an organization-whether they're staff, board members or volunteers-be effective ambassadors for that organization. Through a series of skits and role playing, the program trains participants on the important messages that will help them explain their organization's work and raise funds to support it. Prior to the training session, the JohnstonWells team works with the organization's staff to develop the right messages and an acronym to make them memorable. This year, JohnstonWells is conducting pro bono Cocktail Talk sessions for six nonprofit organizations.